ALEX COOK

Design + Direction
Design + Direction
Nike DN8 model
Nike DN8 model tall

NIKE x EDGLRD


Apparel Design

w/ EDGLRD

For the launch of the Air Max DN8, Nike commissioned EDGLRD to produce a fully Unreal-rendered spot starring Athletic Bilbao's Nico Williams Jr. 

I designed the jersey worn by the CG Nico, which was then modeled by Lin Shimin.
Nike requested a limited physical run for their team and collaborators. I worked with consultant Lívia Torres (Pakera Pakera) to source materials and bring the design into the real world.

NIKE x EDGLRD


Apparel Design

w/ EDGLRD


For the launch of the Air Max DN8, Nike commissioned EDGLRD to produce a fully Unreal-rendered spot starring Athletic Bilbao's Nico Williams Jr. 

I designed the jersey worn by the CG Nico, which was then modeled by Lin Shimin.

Nike requested a limited physical run for their team and collaborators. I worked with consultant Lívia Torres (Pakera Pakera) to source materials and bring the design into the real world.





DN8 jersey 1
DN8 jersey 2

DN8 campaign video produced by EDGLRD.

DN8 details copy
crest
tag
Tag mockup Red copy